Online Creative Specialist
Additional areas of specialization included:
– develop, design & coding of online marketing materials (eBlasts, banner ads, landing pages & micro sites)
– manage & support both creative & web based content initiatives
– development testing of online content
– revised and implemented Quality Control processes between respective English & French national publications (for both print and web)
– co-ordinated final project outputs with printing companies and IT groups
– design & layout assembly of print flyers in addition to image retouching and enhancement
– managed creative and web based content initiatives in tandem with project co-ordination between department artists and merchandisers
Accomplishments
Redesigned Recycle for Education micro-site to better reflect revised campaign guidelines, resulting in a 15% increase of new visitors to the site.