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INSIGHTS & OBSERVATIONS
Blog Posting

in particular

Blog Posting

Online Creative Specialist

Additional areas of specialization included:
     – develop, design & coding of online marketing materials (eBlasts, banner ads, landing pages & micro sites)
     – manage & support both creative & web based content initiatives
     – development testing of online content
     – revised and implemented Quality Control processes between respective English & French national publications (for both print and web)
     – co-ordinated final project outputs with printing companies and IT groups
     – design & layout assembly of print flyers in addition to image retouching and enhancement
     – managed creative and web based content initiatives in tandem with project co-ordination between department artists and merchandisers

Accomplishments

Redesigned Recycle for Education micro-site to better reflect revised campaign guidelines, resulting in a 15% increase of new visitors to the site.

 

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